Hi, I'm Allison.

I’m a CMO who believes world-changing work can be ridiculously fun to make.

I never meant to be a marketer. I studied English, creative writing, and art history. I played jazz drums. I thought I'd write books or edit magazines. Marketing turned out to be where all of it converged: creativity, systems thinking, and human behavior, all in one discipline.

Over the past nearly two decades, I've held senior marketing leadership roles at three companies that IPOed (Shake Shack, Sweetgreen, BARK), as well as at Fortune 500 power players like Anheuser-Busch InBev and Target.

Today I'm the Chief Marketing Officer of Ollie, the science-first dog-wellbeing company.

I’ve loved marketing. I’ve been bored by it. I’ve burned out doing it. And I’ve learned that a bigger title doesn’t automatically give you a bigger sense of possibility.

I want to keep doing increasingly extraordinary work while feeling increasingly alive doing it. And I want that for other marketers, too.

That’s why I write The Creativity of Work, a free weekly newsletter for fried marketers who want to make work feel electric again.

I write about what puts voltage back into a marketing career: making work you care about, having more fun with it, and doing things only you would think to do.

I draw on the campaigns I’ve helped make and the teams I’ve led to share ideas you can use in the job you have, starting this week.

I’m based in Philadelphia, I’m a mom of two boys, read 100+ books a year, and still think being in a band is excellent preparation for leading a team.

Excited to meet you.