Office Hours
What I specialize in:
Full-stack marketing for early-stage through post-exit startups that have a strong belief in brand. I’ve held senior marketing leadership roles at three companies that IPOed either while I was there or shortly after (Shake Shack, Sweetgreen, BARK) as well as Fortune 500 companies (Anheuser Busch InBev, Target).
Example topics I’ve consulted on as a brand marketing advisor:
Marketing team structure
Building brand identity, positioning, and architecture from the ground up
Refining brand identity, positioning, and architecture for a new stage of growth
Balancing brand and performance marketing
Driving brand awareness measurably
Anchoring the brand in culture
Building high-performance teams
Building a marketing budget
Establishing and maintaining operational routines
How it works:
Pop me a note via the form below to book 1-1 time at my hourly consulting rate. I’ve done single ad-hoc sessions as well as multi-month-long, retainer-style brand marketing advisor engagements. Either way in addition to my time you get access to my network, as well as my Mary Poppins bag of decks, docs, and templates.
Testimonials:
"With objectivity and enthusiasm, Allison jumped in, researched our unique set of challenges and provided practical tactics to take them on. The best part is we saw measurable results in just a couple of months." — Chief Creative Officer, national fast casual restaurant chain
“We love working with Allison! Allison has seamlessly integrated herself into our marketing team as a partner and advisor. She's helped bring structure to how we test and report out on the effectiveness of programs. She's put in place processes, reporting, and meeting structures so we work more collaboratively as a team. She also has a trusty tool bag of resources and connections we've used for branding and marketing initiatives. All of these things have made us a better performing team thanks to her contributions.” — CEO, nationally distributed dog food brand